Why the Recession is Great for You
August 18, 2009
Times are tough for some folks. Thankfully, not so much for you. You are either involved in a startup, or interested in them. Here’s several reasons that the recession is good for you:
- There’s an abundance of talent around due to layoffs and cost cutting. Maybe even some folks that haven’t been laid off are looking for a little extra work on the side because they’re worried about their 401(k). If you’re thinking about launching a startup, now is a great time to find that developer that hasn’t been available until now. Or that web designer. Or that marketer. There’s lots of good marketers looking for work. There’s probably even a few great ones.
- There isn’t a sense of capital being plentiful. This will force you to be very conscious of your cash flow sheet. You will think twice about springing for $2000 chairs for everyone in the office. You will be more likely to seek out that great deal when looking for that printer/monitor/desk/office carpet. Maybe you’ll be more inclined to get a great college intern to do your marketing instead of someone that expects a $60,000 salary. What they lack in experience, they will often make up for in creativity.
- It will end soon enough, and being 6 months into a startup when the economy rebounds is a lot better than being 6 weeks in. IPO’s are on the uptick right now, credit lines are thawing, and the next thing you know, that bull will be charging and you’ll possibly be riding that wave instead of looking on wondering what would have happened if you’d only taken that chance.
Whatever your idea is, whatever phase of planning you’re in…. now is the time friends. Go and change the world. Do something amazing.
